Executive Report · Office Profitability

Your high-end inventory has been stalled for months. The international buyer has already moved on.

We analyse the true financial impact of an apartment at USD 250.000 stalled by photography unfit for the international market. The difference is not aesthetic. It is your office’s profitability.

Reference case · Apartment · Manorá, Asunción · USD 250,000 · International market
240+ days unsold
International buyers purchase online
Commission at risk · USD 1,875
Stalled

3-bedroom apartment · Manorá · Asunción

Manorá · Asunción · 190 m² · 2 Parking spaces

Stalled
No differentiation. No narrative. The international buyer has no reason to stop.
Listed price
U$S 250.000
✗ 245 days on market · 0 international buyers
Property features
🛏️3Bedrooms
🚿3Bathrooms
🚗2Parking spaces
📐190 m²Built area
🏢Ed. ManoraHigh-end
🏊PoolAmenities
Published description

Spacious three-bedroom, two-parking-space apartment for sale in the MANORA Building. Living room, dining room, fitted kitchen, glass balcony, service area, pool and gym amenities. USD 250,000. Call to arrange a viewing.

No aspiration. A soulless list of features. It does not project a lifestyle.
?
Undifferentiated agent
Phone photography · No visual protocol
Portfolio diagnosis
Days on market245 days
International enquiries0
Portal CTR0.8%
Office commission at risk50% → 25%
Potential office loss − USD (3.000-7.000)
Reserved · 59 days

Executive Residence · Manorá · Panoramic Views

Manorá, Asunción · 190 m² · 3 Suites · 2 Parking spaces

✦ International
Positioned for the international investor. Title, narrative and imagery designed for those deciding from another city and another country.
Defended price
U$S 250.000
✦ Reserved in 59 days · International buyer · No discounting
Property features
🛏️3Bedrooms (1 Suite)
🚿3Full bathrooms
🚗2Parking spaces + Storage room
📐190 m²Total area
🌅North-facingLight all day
🏊Pool & GymAAA amenities
The value proposition

In the exclusive Manora Building on Avenida España, this 190 m² residence redefines the standard of luxury in Asunción. An expansive living room with a glass balcony framing the city, a fitted kitchen with granite finishes and a complete service area. Three bedrooms, including a principal suite, three bathrooms and two parking spaces. World-class amenities: pool, gym, climate-controlled quincho and 24/7 security. A unique opportunity to live or invest in the area with the greatest growth and capital appreciation.

The international buyer can see their life here. No necesita visitar para decidir.
L
Larum Specialist
Real Estate Visual Marketing · International Standard · Paraguay
Portfolio result
Days on market59 days (−126)
International enquiries3 Activas
Portal CTR4.2%
Office commission Min. 25%–50% secured on listing capture
Net office income + USD (3.000-7.000)

The difference is not aesthetic. It is your office’s bottom line.

Same property · Same price · Different operating profitability

UNPROFESSIONALISED
WITH LARUM
240 days
Days on market
59 días
0 de 5
Professional photographs
5 de 5
0.8%
CTR portales
4.2%
0
International enquiries
Activas
25%
Office commission
50%
USD 3.125
Office income
USD 6.250
− USD 3.125
DIFFERENCE
+ USD 3.750
⚠ Burn Rate · Operating Costs
What your office paid while the property stood still
240 days of overhead running on a premium file with no return
Unproductive days
240 days
🏢
Commercial office rent
8 months of rent on a USD 250,000 property that generated no real return
👥
Team base salaries
Secretaria, coordinadora y personal administrativo. Costes corriendo cada mes
💡
Utilities: electricity, water, internet
Costes fijos que no se detienen aunque el departamento no se venda
🚗
Fuel and fleet
Viewings, coordination and follow-ups for a property that did not convert
🌐
Portals and platforms
InfoCasas, Encuentra24 and similar portals. Monthly fees on a listing with no real traction
Agent management time
Follow-ups and calls that could have been devoted to productive listing capture
Office overhead active during stagnation
181 days recovered through professional photography = more than 3 fewer months of costs on this file
181 days saved
📊 The executive logic

“A stalled property is not an asset in your portfolio. It is an operating liability: it consumes overhead, team time and margin. Every additional day on the market is another day of fixed costs without return.”

💼 Direct Impact on the Bottom Line
Photography is not an expense. It is what protects your full commission.
Apartment USD 250,000 · Market commission 5% = USD 12,500 total
Scenario without professional photography
25%
Another office closes the sale

The property has spent 240 days without generating international interest. Pressure rises. Another broker finds the buyer. Your office secured the listing but did not sell it. The split directly reduces your income.

Net income for your office
USD 3.125
Scenario with professional photography
50%
Your office captures and sells

International-standard imagery activates the international buyer. The property sells within your structure. Both the listing and selling agents are from your firm. The commission stays in your office.

Net income for your office
USD 6.250
📌 Executive conclusion

The difference between both scenarios is USD 3.125 per transaction y 181 fewer days of fixed office costs That is what professional photography protects. It is not an aesthetic service. It is an operating-profitability decision. If you have 5 properties in your portfolio with the same problem, that is USD 15,625 in potential commission at risk from those 5 properties alone. Now calculate it across every property in your office’s portfolio.

📉 Operating Loss Calculator
The Real Cost of Taking No Action
Manorá Apartment, Asunción · USD 250,000 · Market commission 5%
Property value
USD 250.000
Total commission available 5%
Total commission generated by the transaction
USD 12.500
Office income si capta y vende 50%
When the property converts within your own structure
USD 6.125
Office income si solo capta 25%
When another office finds the buyer because of insufficient in-house demand
USD 3.062
Loss from external intervention
Difference between controlling the full sale and losing the conversion
− USD 3.062
181 additional days of office overhead
Rent, salaries, utilities, portals and fleet running without return
Direct cost
Total impact for the office
For failing to professionalise a single premium property in the portfolio
− USD 3,062 + 181 days
💬 The question every director should ask

“How many properties in your portfolio have now been inactive for more than 60 days? Multiply that number by USD 1,875. Ese es el ingreso que tu oficina puede estar dejando sobre la mesa por no controlar la calidad visual de su inventario.”

📊 Industry Data · International Market

The numbers that directly affect your bottom line

Verified international real estate industry statistics applied to the Paraguayan market

📈 International Demand
403%

More enquiries from abroad

Los listings con international-standard photography reciben hasta un 403% more enquiries than listings published with phone photos. For an office that needs international buyers, this is not a visual detail: it is demand generation.

⚡ Closing Speed
40%

Fewer days of fixed costs on the file

Properties with professional visual presentation can sell up to 40% faster. For a USD 250,000 apartment, that can represent 181 fewer days of overhead, portal fees, follow-up and operating costs.

Performance comparison · Same property · Two standards
Unprofessionalised inventory · Phone photography 0.8% CTR · 240 days
Professionalised inventory · Larum standard 4.2% CTR · 59 días · +425%
Office commission · No visual control scenario 25% · USD 1.875
Office commission · Internally closed transaction 50% · USD 3.750
📍 Market context · Paraguay
🇵🇾
Local buyers rarely absorb premium properties priced at USD 250,000
At this price point, the real buyer usually comes from abroad: Argentine, Brazilian, Spanish, American or a regional investor. That buyer decides on screen first. If the image does not convey value, there is no call.
🌎
International buyers purchase without viewing first
They will not request a viewing if the gallery does not convince them. They will not book a call if the photographs do not justify the price. The decision happens on screen, from another country, in a matter of seconds.
📊
Supply is surging. Visual quality is at rock bottom.
The Paraguayan market has excess supply and a severe deficit of photographic quality. Professionalising your visual inventory does not make you equal to the competition. It sets you apart.
✦ Portfolio Audit · No cost

How many properties in your portfolio
are sitting stagnant and draining your monthly budget?

We analyse your current inventory and tell you which properties have international-buyer potential, which images are blocking conversion and how much commission may be at risk. No cost. No obligation. Real data.

Receive an executive report on your visual inventory and discover which properties are losing demand due to a lack of professional presentation.

No cost · No obligation Response within 24 hours Executive portfolio report Focused on office profitability
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