we answer your questions

Frequently Asked Questions

We answer your questions about real estate optimization, process, pricing, and outcomes — helping you sell properties faster and more effectively.

1. About LarumStudio

What is LarumStudio?

LarumStudio is a studio specializing in visual optimization for real estate properties. We help apartments, houses, offices, and other properties present themselves in a more compelling, professional, and persuasive way — creating a stronger first impression and commanding far greater presence in the market.

Who are your services for?

We work with real estate agents, agencies, developers, and private owners who want to sell or lease a property with a more refined, contemporary, and professional image.

Do you work only in Paraguay?

Our primary focus is Paraguay, but as a 100% online service, we also work with clients internationally.

Is the entire service handled online?

Yes. The entire process is handled online — convenient and efficient, from initial contact through final delivery. This allows us to work with you wherever you are, without complications and with faster response times.


2. What we do and how we can help you

What services does LarumStudio offer?

We offer digital services designed to elevate the commercial presentation of properties, including:

  • Listing optimization
  • Digital home staging
  • Virtual redesign
  • Commercial dossiers
  • Social media content
  • Video home tours and AI-powered videos

What is listing optimization?

It is the strategic enhancement of a property’s presentation to make it more compelling both visually and commercially. The objective is for the listing to convey greater value, capture more attention, and connect more effectively with potential buyers or tenants.

What is digital home staging?

It is a visual enhancement of the property carried out digitally, without the need to physically alter the space. It presents the property in a warmer, more refined, and more desirable way, helping viewers envision themselves living or investing in it.

What is virtual redesign?

It is a visual proposal that reveals a property’s aesthetic potential. It is especially valuable for older, vacant, or visually underwhelming properties, as it demonstrates how the space could look with a more contemporary and commercially compelling aesthetic.

Do you also create marketing materials for properties?

Yes. In addition to enhancing the visual presentation of the property, we can also support you with commercial dossiers, social media assets, and videos that strengthen promotion and elevate the professional image of both the property and your brand.


3. Common questions about realism, trust, and results

Do the results look realistic?

Yes. Our objective is for the final result to feel compelling, refined, and credible. We aim to enhance the property’s perception without losing visual coherence, so the material performs commercially and conveys true professionalism.

Could this create distrust with a buyer?

No, because the purpose is not to mislead, but to better present the property’s potential. When a virtual redesign is carried out, it is presented as an indicative visual proposal of the space, always with a professional and commercial approach.

Do you guarantee that I will sell or lease the property?

It would not be credible to promise that. A sale or lease depends on many factors, such as price, location, demand, and commercial strategy. What we do guarantee is helping your property look better, make a stronger impression, and achieve a far more competitive presentation.

So, what tangible benefit do I actually gain?

A better-presented property typically generates more interest, conveys greater value, and stands out more clearly among competing listings. In many cases, this translates into more attention, more inquiries, and a far more professional perception from the very first viewing.

Does it work even if the property is vacant, outdated, or unattractive?

Yes, and that is often where it adds the most value. When a property is difficult to read visually or fails to make an impact, a digital enhancement can do a great deal to reveal its potential and make it easier for viewers to imagine.

What if my photos aren’t perfect?

We can assess your case. We always recommend working with images that are as clear and crisp as possible, as this influences the final result. Even so, we can often work from the material you already have.

Does it only work for premium properties?

No. A strong visual presentation benefits both high-end properties and more standard homes. In fact, any property can benefit from a more compelling, refined, and professional image.


4. How the process works

How do I engage your services?

The process is very straightforward:

  1. You contact us via the website or WhatsApp
  2. We review your case
  3. We send you a tailored proposal
  4. If you agree, we formalize the service
  5. We begin work once the corresponding payment is confirmed

Do I need to sign a contract?

In some cases, yes — especially when the nature of the service requires it. This ensures everything is clear from the outset and provides peace of mind for both parties.

What do you need to get started?

We will typically need images of the property, basic information about the home, and any important details that help us understand your objective. The clearer everything is from the beginning, the smoother and faster the process will be.

Can I send images first so you can tell me if it’s worth it?

Absolutely. We can review your case and advise you on which type of service best suits that property.

Is the proposal personalized?

Yes. Every property and every client has distinct needs, so we prepare tailored proposals, ensuring the solution makes sense both commercially and visually.


5. Deliverables and timelines

How long does delivery take?

Timelines may vary depending on the type of service and volume of work, but we always aim for agile delivery. The timeline begins once we have received all materials required to start.

Can you work on an urgent basis?

In many cases, yes. If you have an urgent requirement, the best approach is to contact us so we can check availability and seek to provide a rapid solution.

What can delay a delivery?

Typically, what delays a project most is receiving incomplete material, low-quality images, or major changes once work has begun. That is why we aim to define everything clearly from the start.


6. Revisions and peace of mind when engaging us

Does it include revisions?

Yes. The service includes one revision to make reasonable adjustments to the delivered work.

What type of changes can I request?

You may request corrections or minor adjustments aligned with what was initially agreed. If the changes are extensive or involve an entirely new direction, they may be quoted separately.

Do you offer any guarantee?

We strive for complete client satisfaction, and in certain cases, we can carry out an additional optimization if the work requires further adjustment. Our goal is for you to engage our services with confidence, feeling fully supported throughout the entire process.

What if I want further changes later?

No problem at all. If you need additional versions, extra adaptations, or further revisions, we will review it with you and advise on the best option.


7. Pricing, payments, and engagement

How can I pay?

We accept bank transfer and digital payment methods. We work in Paraguayan Guaraní (PYG).

Is upfront payment required?

Yes. As this is a bespoke, tailor-made service, work is reserved and commenced once the agreed payment has been confirmed.

Can I pay in installments?

We do not currently offer installment payments.

Do you issue invoices?

Yes, we can issue an invoice if you need one.

Why do you require upfront payment?

Because each project requires time, analysis, and bespoke work from the very first moment. Payment secures the service and allows us to begin with seriousness and mutual commitment.


8. Cancellations and refunds

Can I cancel the service?

Yes, but it will depend on the stage of the project. If work has not yet begun, cancellation can be reviewed. If work has already started, a refund typically does not apply, as this is a personalized digital service.

Why is there no refund once work has started?

Because from the outset, real dedication goes into the project: analysis, preparation, and production. It is not a standard product, but a service crafted specifically for each client and each property.

What if I want to use the service for a different property instead?

In some cases this can be considered, provided the project is not too far advanced. It is reviewed on a case-by-case basis.


9. Use of the final material

Can I use the material on portals, social media, and advertising?

Yes. Once the service is completed and payment has been finalized, you may use the delivered material to promote your property across any channels you require.

Is the material mine?

The client obtains usage rights for the final material for commercial purposes related to property promotion.

Can LarumStudio showcase the work in its portfolio or social channels?

Yes, unless confidentiality has been expressly agreed. Showcasing completed work allows us to demonstrate service quality and help other clients better understand what we do.

Can I request that my project not be published?

Yes. If you require confidentiality, simply let us know so we can agree on it from the outset.


10. Questions for agents and real estate agencies

Can this service help me win more clients?

It can help you project a stronger, more refined, and more professional image. When an agent or agency presents its properties more effectively, it also communicates a higher level of service and greater differentiation.

Can you work on multiple properties at once?

Yes. If you manage multiple properties, we can organize work by volume and tailor the proposal to your needs.

Does it make sense to hire you if I already work with a photographer?

Absolutely. Photography and visual optimization do not exclude one another — they complement each other. Strong base material can be elevated even further with a more refined commercial presentation.

Can you adapt the style to my brand or agency?

Yes. If you have a visual direction, a brand tone, or defined criteria, we can adapt to maintain consistency across all materials.

Will this save me time?

Yes. Outsourcing this component allows you to focus on prospecting, serving clients, and closing deals, while the visual aspect remains in the hands of a specialized team.


11. Questions for private owners

Can I hire you even if I’m not an agency?

Of course. We also work with owners who want to sell or lease their property with a more powerful and professional presentation.

Is it worth it if I’m selling privately?

Yes. When competing with other listings, imagery makes an enormous difference. A stronger presentation can help you generate more interest and convey greater value from the outset.

Do I need to renovate or physically prepare the house?

No. Our services are digital, so you do not need to carry out renovations or physical staging to visually enhance the property’s presentation.

Does it work for properties that need renovation?

Yes. In fact, for this type of property, virtual redesign can be especially valuable in showcasing possibilities and helping buyers see beyond its current condition.


12. Privacy, data, and security

What data do you collect?

We may collect contact data such as name, email, telephone, message, as well as information related to the property and website usage, always with the aim of handling inquiries, preparing proposals, delivering the service, and improving user experience.

How do you use my data?

We use data to respond to inquiries, send proposals, deliver the service, manage the commercial relationship, and analyze website usage to improve our processes and content.

Do you share data with third parties?

We work with third-party tools necessary for business operations, communication, analytics, storage, or automation, always within the standard framework of service delivery.

Can I contact you directly via WhatsApp?

Yes. In fact, it is one of the fastest and most convenient ways to reach us.


13. Before engaging us

How do I know if this service is right for me?

If you feel your property is not standing out as it should, that your photos are not fully conveying its value, or that you want a more professional presentation to sell or lease more effectively, this service is likely right for you.

What if I have never hired a service like this before?

That is not a problem at all. We guide you through the entire process and advise you on which option makes most sense for your case.

What if I’m not sure which service I need?

You do not need to be certain from the beginning. You can write to us, share your case, and we will help you identify the most suitable solution for that property.

Is it an expense or an investment?

Most clients view it as an investment in presentation, positioning, and value perception. Today, the first visual impression carries tremendous weight, and enhancing it can make a tangible difference.

What is the next step if I want to proceed?

Write to us via WhatsApp or through the website form, tell us which property you want to enhance, and we will prepare a proposal tailored to your case.


14. The final question many ask

Why should I hire this service instead of leaving the listing as it is?

Because many decisions begin in seconds. If a property does not capture attention visually from the very first moment, it can lose opportunities before even generating a viewing. A superior presentation does not merely make the property look better — it makes it convey greater value, greater trust, and stronger intent to inquire.

What sets LarumStudio apart?

We focus on combining aesthetics, commercial strategy, and close personal attention. We are not simply creating attractive images — we help you present a property more effectively so it stands out, connects, and conveys genuine professionalism.

Can I start by testing with a single property?

Yes, and it is in fact an excellent way to discover how we work and experience the impact of the service before applying it to additional properties.

Shall we talk about your property?

If you want to elevate a property’s presentation and ensure it conveys far greater value from the very first viewing, get in touch. We would be delighted to review your case and propose the best option for you — completely free and without obligation. Send us a message via WhatsApp at +595 972 186 472 or fill out the form. Click here.

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